Marketing is the art of connecting the brand/ business to its desired audience, by engaging different channels and applying different techniques. Over time, marketing may become overbearing for few, and creativity may run out, here are a few quotes to instill key concepts and bring out your creative side :
"Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share." — Shafqat Islam
"By definition, remarkable things get remarked upon." — Seth Godin
"Don't build links. Build relationships." — Rand Fishkin
"Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time." — Ann Handley
"Good marketers see consumers as complete human beings with all the dimensions real people have." — Jonah Sachs
"It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework." — Elizabeth Gardner
"More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth." — Gary Vaynerchuk
"Speak to your audience in their language about what's in their heart." — Jonathan Lister
"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." — Nancy Duarte
"The attention economy is not growing, which means that we have to grab the attention that someone else has today." — Brent Leary
"There is a difference between listening and waiting for your turn to speak." — Simon Sinek
"These days, people want to learn before they buy, be educated instead of pitched." — Brian Clark
"Think like a wise man but communicate in the language of the people." — William Butler Yeats
"You can never go wrong by investing in communities and the human beings within them." — Pam Moore
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
"You cannot get anybody to do something if they're not paying attention to you." — Brian Carter
"A brand is no longer what we tell the consumer it is—it's what consumers tell each other it is." — Scott Cook
"As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service." — John Sculley
"Branded content is created for a company. A content brand is created for a valuable company." — Drew Davis
"Brands need to take the phrase 'acting like a publisher' literally." — Dietrich Mateschitz
"Making promises and keeping them is a great way to build a brand." — Seth Godin
"People don't buy what you do, they buy why you do it." — Simon Sinek
"We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart." — George Farris
"When people feel insecure about something, they look around for validation. Show them that other people trust you." — Francisco Rosales
"Your brand is a story unfolding across all customer touch points." — Jonah Sachs
"Your brand is not what you sell." — John Iwata
"Your culture is your brand." — Tony Hsieh
"Brand journalism is a stupid term. It's information entertainment. It's education." — Shane Snow
"Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation." — Peter Drucker
"Business has only two functions—marketing and innovation." — Milan Kundera
"Clients don't care about the labor pains; they want to see the baby." — Tim Williams
"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem." — Laura Fitton
"I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer." — Shane Snow
"Non-profit organizations have to build ships—memberships, relationships and sponsorships." — George Farris
"What helps people, helps business." — Leo Burnett
"10x content—content that performs 10 times better than competitors—must be mobile first." — Adam Monago
"Before you create any more 'great content,' figure out how you are going to market it first." — Joe Pulizzi and New Barrett Authors of Get Content Get Customers
"Behind every piece of bad content is an executive who asked for it." — Michael Brenner
"Content: there is no easy button." — Scott Abel
"Content builds relationships. Relationships are built on trust. Trust drives revenue." — Andrew Davis
"Content is anything that adds value to the reader's life."— Avinash Kaushik
"Content is fire, social media is gasoline." — Jay Baer
"Content is king, but distribution is queen. And she wears the pants." — Jonathan Perelman
"An essential aspect of creativity is not being afraid to fail." — Edwin Land
"An idea can turn to magic or dust, depending on the talent that rubs against it." — Bill Bernbach
"Bad artists copy, good artists steal." — Pablo Picasso
"Creativity is intelligence having fun." — Albert Einstein
"Creativity may well be the last legal unfair competitive advantage we can take to run over the competition." — Dave Trot
"Creativity without strategy is called art, creative with strategy is called advertising." — Jef L. Richards
"Curiosity about life, in all its aspects, I think, is still the secret of great creative people." — Leo Burnett