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50 Best Marketing Quotes

Marketing is the art of connecting the brand/ business to its desired audience, by engaging different channels and applying different techniques. Over time, marketing may become overbearing for few, and creativity may run out, here are a few quotes to instill key concepts and bring out your creative side :


  1. "Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share." — Shafqat Islam

  2. "By definition, remarkable things get remarked upon." — Seth Godin

  3. "Don't build links. Build relationships." — Rand Fishkin

  4. "Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time." — Ann Handley

  5. "Good marketers see consumers as complete human beings with all the dimensions real people have." — Jonah Sachs

  6. "It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework." — Elizabeth Gardner

  7. "More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth." — Gary Vaynerchuk

  8. "Speak to your audience in their language about what's in their heart." — Jonathan Lister

  9. "Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." — Nancy Duarte

  10. "The attention economy is not growing, which means that we have to grab the attention that someone else has today." — Brent Leary

  11. "There is a difference between listening and waiting for your turn to speak." — Simon Sinek

  12. "These days, people want to learn before they buy, be educated instead of pitched." — Brian Clark

  13. "Think like a wise man but communicate in the language of the people." — William Butler Yeats

  14. "You can never go wrong by investing in communities and the human beings within them." — Pam Moore

  15. "You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson

  16. "You cannot get anybody to do something if they're not paying attention to you." — Brian Carter

  17. "A brand is no longer what we tell the consumer it is—it's what consumers tell each other it is." — Scott Cook

  18. "As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service." — John Sculley

  19. "Branded content is created for a company. A content brand is created for a valuable company." — Drew Davis

  20. "Brands need to take the phrase 'acting like a publisher' literally." — Dietrich Mateschitz

  21. "Making promises and keeping them is a great way to build a brand." — Seth Godin

  22. "People don't buy what you do, they buy why you do it." — Simon Sinek

  23. "We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart." — George Farris

  24. "When people feel insecure about something, they look around for validation. Show them that other people trust you." — Francisco Rosales

  25. "Your brand is a story unfolding across all customer touch points." — Jonah Sachs

  26. "Your brand is not what you sell." — John Iwata

  27. "Your culture is your brand." — Tony Hsieh

  28. "Brand journalism is a stupid term. It's information entertainment. It's education." — Shane Snow

  29. "Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation." — Peter Drucker

  30. "Business has only two functions—marketing and innovation." — Milan Kundera

  31. "Clients don't care about the labor pains; they want to see the baby." — Tim Williams

  32. "Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem." — Laura Fitton

  33. "I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer." — Shane Snow

  34. "Non-profit organizations have to build ships—memberships, relationships and sponsorships." — George Farris

  35. "What helps people, helps business." — Leo Burnett

  36. "10x content—content that performs 10 times better than competitors—must be mobile first." — Adam Monago

  37. "Before you create any more 'great content,' figure out how you are going to market it first." — Joe Pulizzi and New Barrett Authors of Get Content Get Customers

  38. "Behind every piece of bad content is an executive who asked for it." — Michael Brenner

  39. "Content: there is no easy button." — Scott Abel

  40. "Content builds relationships. Relationships are built on trust. Trust drives revenue." — Andrew Davis

  41. "Content is anything that adds value to the reader's life."— Avinash Kaushik

  42. "Content is fire, social media is gasoline." — Jay Baer

  43. "Content is king, but distribution is queen. And she wears the pants." — Jonathan Perelman

  44. "An essential aspect of creativity is not being afraid to fail." — Edwin Land

  45. "An idea can turn to magic or dust, depending on the talent that rubs against it." — Bill Bernbach

  46. "Bad artists copy, good artists steal." — Pablo Picasso

  47. "Creativity is intelligence having fun." — Albert Einstein

  48. "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition." — Dave Trot

  49. "Creativity without strategy is called art, creative with strategy is called advertising." — Jef L. Richards

  50. "Curiosity about life, in all its aspects, I think, is still the secret of great creative people." — Leo Burnett

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