Advertising is a necessity to drive the audience to your website, to inspire you with new advertisement tactics, we are here with a few of the best advertising quotes by some of the advertising giants and business leaders:
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards
“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller
“Be creative while inventing ideas, but be disciplined while implementing them.” – Amit Kalantri
“Creativity is intelligence having fun.” – Albert Einstein
“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy
“In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga
“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.” – Bernice Fitz-Gibbon
“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” – Leo Burnett
“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott
“Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.” – Leo Burnett
“Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.” – Luke Sullivan
“Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.” – George Lois
“Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems.” – Rei Inamoto
“If it doesn’t sell, it isn’t creative.” – David Ogilvy
“There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.” – William Bernbach
“Advertising, as a single entity is capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.” – William Hesse
“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy
“An idea can turn to dust or magic, depending on the talent that rubs against it.” – Bill Bernbach
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt
“Advertising is the modern substitute for argument; its function is to make the worse appear the better.” – George Santayana
“One ad is worth more to a paper than forty editorials.” – Will Rogers
“Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.” – Sinclair Lewis
“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” – S Leacoc
“Many a small thing has been made large by the right kind of advertising.”-Mark Twain
“In advertising, not to be different is virtually suicidal” – Bill Bernbach
“There’s an ad for every vice. That’s advice.” – Brian Spellman
Simplicity is the ultimate sophistication.” – Leonardo Da Vinci
“Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett
“If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einsteen
“Be yourself. Everyone else is already taken.” – Oscar Wilde
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” – Simon Mainwaring
“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois
“Advertising is the price you pay for having unremarkable product or service” – John Edson
“Building a profitable personal brand online is not a sprint, and something that happens over night. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!” – Navid Moazzez
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.” – Andrew Hacker
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett
“Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett
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